Are these Ps for Real?

They made racquets lighter for efficient swinging. They designed bodysuits for faster water locomotion. They revolutionized shoes for optimal running. They introduced soft-touch balls for better digging. And Nike Airs, for soaring higher?  True advertising or otherwise, all these ride on a univesal banner, one which suggests optimum performance.

They are called innovations. Each a by-product of a thinking process, years of research and huge amount in investment money. In a market that thrives on competition, the more cutting-edge the product is, the greater the rewards. I mean the returns, big bucks. And why not, when people get more, they should pay more.

But technology has gone a step further. Suddenly, there’s a demand for something more. Far beyond what's   tangible or what can be seen, physically. Brands have come by to promote healthy living - balanced and stress-free.  With a host of products that include necklaces, bracelets, apparels and supports, the buzz has caught up with the athletic, the perky and the curious.   

The first P is for Phiten. The Red Sox first sported their bracelets. Other athletes followed.  The most popular and saleable in this brand line are the Rakuwa Sport and X-series necklaces (mine is an X30). Price starts at Php1,195, with the Leyton Hewitt (tennis champ) necklace being the most expensive at  Php11,995.  Titanium, gold and silver, collectively called AquaTitan, in water-soluble form are permeated into the material. This Japanese invention aims to help normalize blood flow, reduce stress, prevent muscle tension and fatigue in the upper body. With these health benefits, who wouldn’t like to own and wear one?

The other P is for Power Balance bracelets, the latest to hit the scene. Shaq of the Lakers is one of its celebrity-athlete endorsers (talk about media mileage, huh).  In its official website, PB is described as performance technology. The hologram in the bracelet, wristband and pendant is designed to resonate with and respond to the natural energy field of the body.  The blurb goes on to say that it's a  favorite among athletes for whom balance, strength and flexibility are important. It comes in a variety of colors and looks like a jazzed-up baller ID. A bit pricey at Php2,300 apiece.  But who cares about the price when you've got the dough?

And now, the big question. Do they really work? Some say it's a common case of placebo effect.  But if there are Doubting Thomases, there are scientific and creative explanations too.  For me, believing is half of the equation. We have said time and again that positive thinking affects performance.  I'd leave it at that. And if these Ps deliver what they promise, I think we would be better than OK.

Go ahead, try one now.  Let me know what you think. :-)

photo credits: pelicanparts.com, edmionline.com, fromoldbooks.org, midwestsports.com, wiggle.co.uk, varsitysportshop.com, besportier.com